01
Choose a direction
You have more opportunities than capacity. Decide which markets, customers and investments deserve attention.
Retained senior advisory for growing SMEs
Senior advisers, working alongside your leadership team.
Decide where to focus, how to approach new markets and what technology to invest in. A continuing advisory relationship, built around the decisions ahead.
Angela Knox
CEO · Strategy & Marketing
Mark Nicoll
Associate · Technology & AI
The decisions that bring us together
When the next decision needs more than another pair of hands.
02
Find a route to market
Understand the buyer, the evidence and the sequence before committing more commercial effort.
03
Make a technology decision
Get a senior technical view before choosing a supplier, commissioning a build or investing in AI.
The relationship
One advisory relationship. The expertise the decision needs.
Board Advisory is the foundation of our work. Regular discussions and advice between sessions connect strategy, market access and technology as your priorities change.
Explore the retained relationshipYour leadership team + Annexura
Strategy & Growth
Choose priorities and sharpen the proposition.
Market Access
Understand stakeholders, evidence and buying routes.
Technology & AI
Assess choices and test useful applications.
The people involved and the scope of their work are agreed for your engagement.
The people
Know who is advising you.
CEO · Strategy & Marketing
Angela Knox
Angela helps leadership teams choose where to focus, sharpen their proposition and connect marketing decisions to commercial priorities.
Associate · Technology & AI
Mark Nicoll
Mark helps leaders assess technology choices, define useful prototypes and decide where AI can support the business.
How an engagement starts
Start with the decision. Agree the relationship.
- 01
Start with the decision
Tell us about your business, the decision in front of you and the support you need.
- 02
Agree the relationship
Discuss the priorities, people, scope and fees before deciding whether to work together.
- 03
Work through the choices
Regular discussions and advice between sessions keep the work close to your business.
- 04
Review what is changing
Revisit priorities and the contribution of the relationship as the business develops.
Is this a fit?
Senior perspective. Shared context.
A continuing relationship can help when a decision spans several disciplines or your team needs more senior challenge. If you need permanent ownership of a function or delivery of a fully defined project, discuss that with us at the start.
Will you replace our existing team?
We work alongside your leadership team. Responsibilities are agreed at the start, including where your staff or specialist suppliers carry out the work. An advisory engagement does not itself appoint a statutory director or transfer executive responsibility.
Can we start with a specific problem?
The first conversation can focus on one decision. We use it to establish whether a continuing advisory relationship is the right way to help.
How are scope and fees agreed?
We discuss the advisory focus, people involved, working rhythm and fees before you decide to proceed. Ask us about access between sessions, the commitment required and how additional specialist work would be handled.
Selected reading
A closer look at the decisions.
Board Advisory
Board advisory or a fractional executive: which support do you need?
Choose the relationship according to the responsibility you need someone to take. A business may need both retained advice and functional leadership.
Board Advisory
What regulated-market businesses need from advisory support
Start with the stakeholder, the evidence and the sequence before increasing activity. Put the buying decision in the context of the wider business.
A conversation is a good place to start
What decision is in front of you?
Start with your business, the support you need and whether Annexura is the right fit.
Discuss your business
Prefer to write? hello@annexura.com